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Intervention by Denise Caruso Read Intervention by Denise Caruso, Executive Director of the Hybrid Vigor Silver Award Winner, 2007 Independent Publisher Book Awards; Best Business Books 2007, Strategy+Business Magazine

archive for January, 2007


by ~ January 28, 2007

My first monthly column ran today in the Sunday Business section of the New York Times. It’s in a new section called ‘Bright Ideas,’ which explores creativity and innovation. I’m one of several columnists who will rotate through the space on a weekly basis.

The column is about the idea of ‘acceptable intellectual property’, in the same spirit as acceptable risk; i.e., how much intellectual property protection are we willing to tolerate as a culture? How relevant is the historical justification — that economic incentives via patenting are the only way to drive technical solutions to problems into the market?

I called my column ‘Re:Framing’ because I think it’s critical, at this juncture in history, to cast a fresh eye on this idea. As my work for the past years has proven to me, market-driven innovation can be an equally powerful driver of really dumb ideas — like patenting genetic resources — that threaten the fabric of global society.

There is just as much wonderful innovation taking place that is not driven by the market, but instead is driven by the desire to solve problems in a way that benefits the most people. I’m really looking forward to bringing those creative innovations to the attention of the readers of the Times.