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Intervention by Denise Caruso Read Intervention by Denise Caruso, Executive Director of the Hybrid Vigor Silver Award Winner, 2007 Independent Publisher Book Awards; Best Business Books 2007, Strategy+Business Magazine

INTANGIBLES AT THE NATIONAL ACADEMIES

by Mary Adams ~ July 21, 2008.
Permalink | Filed under: Hybrid Vigor.

I recently attended the conference at the U.S. National Academies entitled Intangible Assets: Measuring and Enhancing Their Contribution to Corporate Value and Economic Growth.

For those of us that have been working in the field, it was a gratifying moment to hear the keynote from Senator Jeff Bingaman (from my home state of New Mexico) challenging the audience to help the Congress and our nation in general understand this critical issue—and develop recommendations that can translate into good policy, where necessary, to support the intangible strength of our economy.

Many of the participants were economists from the U.S. government; a few academics and a small number of consultants and business people attended as well. You can scan all the presentations yourself, if you’d like.

In this and following posts, I thought that I would add my two cents on some of the content. Remember that my experience and interest is at the organizational level, so my comments reflect that bias. I’ve broken the notes into sections for each session of the day.

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