About the Institute

The Hybrid Vigor Institute is dedicated to rigorous critical thinking and the establishment of better methods for understanding and solving society’s most difficult problems. Our particular emphasis is on cross-sector and collaborative approaches; we seek out experts and stakeholders from a range of fields for their perspectives or to work together toward common goals.
Principals | Advisors | What We Offer

 

hybridvigor.net

hybridvigor.net houses the work of critical thinkers, researchers and practitioners who conduct cross-sector and cross-disciplinary explorations and collaborations.
Blog | Contributors | Topics

  Subscribe to Hybrid Vigor’s RSS Feed

 

Disclosure

Privacy | Funding

 

Contact Us

 


 

Intervention by Denise Caruso Read Intervention by Denise Caruso, Executive Director of the Hybrid Vigor Silver Award Winner, 2007 Independent Publisher Book Awards; Best Business Books 2007, Strategy+Business Magazine

Mary Adams

 

INTANGIBLES IN ANNUAL REPORTS

by Mary Adams ~ June 16th, 2008

Thanks to a Mumblr blog posting by an Indian management consultant, I recently read the Infosys annual report. Most of the report looks like the average annual report. But tucked in the back, they include what they call an “intangible assets score sheet.”
The score sheet (found on page 135) uses numerical proxies [...]

INTANGIBLE INVESTMENTS OR DISCRETIONARY OPERATING EXPENSES?

by Mary Adams ~ June 12th, 2008

Business Performance Management magazine recently published an interesting article by Anand Sanwal, about OpEx as Investment   He describes and advocates an approach to managing what he calls “discretionary operating expenses.” These “expenses” include spending on marketing, sales, IT, operations, R&D and innovation.
He shares statistics from the Corporate Portfolio Management Association (CPMA)  that roughly 25-40% of [...]

GIVING AWAY INTANGIBLES: WHAT YOU CAN LEARN FROM THE GRATEFUL DEAD

by Mary Adams ~ June 9th, 2008

Paul Krugman’s opinion piece in the New York Times, “Bits, Bands and Books”  talks about one of the paradox of the intangibles economy: to monetize intangibles, it is often necessary to give away part of your offering.
He quotes Esther Dyson who said in 1994 that the digital content products such as software, books, music, and [...]

THE MISSING INTANGIBLES INFORMATION IN XBRL

by Mary Adams ~ May 28th, 2008

Business Finance magazine recently reported that the Securities and Exchange Commission (SEC) will require that the largest 500 or so companies (by market capitalization) begin to use XBRL by the end of the year with full compliance by 2010.
Extensible Business Reporting Language (XBRL) is a new computer language for the electronic communication of business and [...]

GE’S INTANGIBLES

by Mary Adams ~ May 17th, 2008

When I read the report in the Wall St.Journal that GE is going to sell its appliance business, I immediately thought of the great piece in last month’s Strategy + Business entitled Manufacturing’s “Make or Break” Moment.
GE has been in the appliance business since 1907 and was responsible for many firsts: the refrigerator, room [...]

IT INTANGIBLES CAN BE MEASURED

by Mary Adams ~ May 6th, 2008

I recently read two different blog posts on measuring intangible benefits of IT (information technology) projects. The first by Paul Ritchie More On Intangible Benefits and the other by Tabrez Khan A Case for IT’ s Non-financial ROI.
Both bloggers make the case that intangibles are important but very difficult to measure. I agree that they [...]

INTANGIBLES AND STOCK PRICES

by Mary Adams ~ April 7th, 2008

There was a great post last week on the Empirical Finance Research blog that asked the question: Does the Stock Market Value Intangibles? The post reviews a paper by Alex Edmans at the Wharton School of Business at University of Pennsylvania, which looked at the relationship between employee satisfaction and equity prices.
Edmans concluded that [...]

THE INTANGIBLE INNOVATION PROCESS

by Mary Adams ~ April 4th, 2008

Innovation is the major strategic challenge for just about every organization today. But it is an elusive goal. This great post by Brad Kolar on his The Question of Leadership blog advises, “Want to innovate? Stop trying to be innovative and start solving problems.” He talks about the fact that successful innovation does [...]

GETTING PAID FOR INTANGIBLES

by Mary Adams ~ March 31st, 2008

Larry Downes had a great blog post a couple weeks ago on The Writers Strike and the Battle for Virtual Value. Downes points out that the traditional media, with whom the writers were negotiating, have not figured out how to make money on the internet. Nevertheless, he asserts, they spent over $2 billion fighting about [...]

THE INTANGIBLE IMPERATIVE

by Mary Adams ~ March 21st, 2008

I resolved to start blogging about intangibles when I read a recent article in Fortune about soybeans called, “How Brazil Outfarmed the American Farmer.” The article explained how the Brazilians have used cutting-edge technology and well-designed market networks to become a dominant player in the soybean market. I saw this as just the latest [...]