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The Hybrid Vigor Institute is dedicated to interdisciplinary and collaborative problem solving. We seek out and connect experts from a range of fields to work together toward common goals.
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Intervention by Denise Caruso Read Intervention by Denise Caruso, Executive Director of the Hybrid Vigor Silver Award Winner, 2007 Independent Publisher Book Awards; Best Business Books 2007, Strategy+Business Magazine

VALUING INTANGIBLES

Today’s sophisticated knowledge economy is stuck with the equivalent of an abacus for measuring the actual financial value of corporate assets and liabilities. It is incapable of managing a collection of crucial resources known as intangibles: assets or liabilities that have no obvious physical presence, but that represent real competitive advantage or vulnerability.

Valuing Intangibles is where Hybrid Vigor spotlights the methods that help companies develop the worth of their intangibles, and helps to promote these methods to become part of official accounting procedures. We see this as a cross-disciplinary and cross-sector challenge that will require the input of fields as varied as information technology, economics, accounting, public policy, human resources, marketing, and management.

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